Heineken unveils new business style sports Lounge

 Come in for the grand tour: Mr. Mlatie Assey (centre left) who is the Managing director
seems to say during the official launch of Club 777 in Kawe, Dar es Salaam. Centre right is
Heineken Tanzania’s Country Manager Michael Mbungu ushering guests (not in picture) present
during the launch.

Heineken Tanzania Country Manager Michael Mbungu (first from left in grey suit) is all

smiles as Mr. Mlatie Assey gives a toast to signify the launch of a new hotspot in town Club 777 

which located in Kawe, Dar es Salaam.

HEINEKEN® UNVEILS CLUB 777 SPORTS LOUNGE TO IGNITE UEFA

CHAMPIONS LEAGUE EXPERIENCE 

 The unique Heineken® sports lounge will target football fans and Heineken® 

consumers in Tanzania and will offer unparalleled live viewing of the UEFA 

Champions League.

Dar es Salaam, Tanzania February 22nd 2015: The new Heineken® Club 777 

Sports Lounge at Kawe in Dar es Salaam, which officially opened its doors to the 

public over the weekend, aims to keep consumers and sports fans up to date with 

live action from all the major sporting events around the world. The Heineken Club 

777 Lounge is the first of its kind in Tanzania. 

Situated at a residential area near the beach, it also offers a relief for the consumer 

who wants to relax and enjoy away from the hustle of the city. The Club 777 Lounge 

puts a strong emphasis on sports coverage and customers can keep connected and 

up to date with the latest scores and all the action with live screenings throughout 

the venue, which is complemented by more general entertainment through the 

many display screens.

Speaking during the launch of the Club HEINEKEN Tanzania Country Manager Mr. 

Michael Mbungu commented: “Bringing this premium brand experience to Dar es 

Salaam with a world-class brand and in an innovative business-class-lounge style 

concept is a powerful example of our commitment to delighting consumers and adding 

new dimensions to the Heineken fresh and unexpected approach of partnerships. We 

partnered with the bar as it fits within our brand profile and ambition. ‘We aim to 

create exciting worldly experiences to consumers by interacting with them in a way 

Heineken® can do.  

“The Heineken Lounge is a new and refreshing experience for Dar es salaam 

consumers and patrons, with all the convenience and benefits of a traditional bar 

and with the opportunity to escape from the hustle with complimentary Wi-Fi and 

power points to recharge phones and laptops, and complimentary daily 

newspapers.’’ Added Mr. Mlatie Assey, CEO of the Club.

The Lounge offers cold Heineken as well as a broad selection of other alcoholic and 

non-alcoholic beverages, alongside gourmet snacks and light meals.